Hi, I’m Dr. Jasmyn “Jazzey” Sanders, PhD đ
I am a health psychologist who brings behavioral science insights to the hospitality industry. I study why and how people eat, drink, travel, and connect.
I help businesses and brands understand why customers make the choices they do—and why they keep coming back.
I help the hospitality industry understand people better.
Great hospitality starts with understanding people—who they are, why they choose what they choose, and what makes them come back. I bring my expertise in psychology and consumer behavior to menu design, guest experience, staff dynamics, atmosphere, and workplace wellbeing. I uncover insights that traditional hospitality data can miss.
By analyzing guest and employee feedback alongside industry trends, I help you increase both revenue and retention. My work has two goals: first, to help you build spaces, products, and experiences that people don't just consume, but fully experience, connect with, and remember. Second, to make sure your employees have the tools and strategies to recharge—because their energy and wellbeing directly shape guest experience, consistency, and your bottom line.
My perspective is shaped by more than research: I'm also a guest myself, and friends with many people who work in hospitality. That dual vantage point—seeing and hearing about the industry from both sides of the bar—lets me spot what pure data or outside consulting often overlooks: the small, human moments that shape whether someone feels cared for rather than extracted from.
